I’m Rico — a designer with over 15 years of experience leading end-to-end product design initiatives for financial institutions across the UK, Europe, and Africa.

Most recently, I’ve worked on crypto and securities trading, brand development, and onboarding at AMINA Bank.

Previously, I contributed to design systems at J.P. Morgan and mobile banking at Metro Bank.

Before moving into fintech, I built brand and marketing campaigns for Nike, Mini Cooper, and Huawei, and I’ve also mentored junior designers and tutored aspiring professionals through CareerFoundry.

I believe that even in highly regulated environments, brand and personality are powerful differentiators — visuals and tone are inseparable parts of a great financial experience.

I’m Rico — a designer with over 15 years of experience leading end-to-end product design initiatives for financial institutions across the UK, Europe, and Africa.

Most recently, I’ve worked on crypto and securities trading, brand development, and onboarding at AMINA Bank.

Previously, I contributed to design systems at J.P. Morgan and mobile banking at Metro Bank.

Before moving into fintech, I built brand and marketing campaigns for Nike, Mini Cooper, and Huawei, and I’ve also mentored junior designers and tutored aspiring professionals through CareerFoundry.

I believe that even in highly regulated environments, brand and personality are powerful differentiators — visuals and tone are inseparable parts of a great financial experience.

I’m Rico — a designer with over 15 years of experience leading end-to-end product design initiatives for financial institutions across the UK, Europe, and Africa.

Most recently, I’ve worked on crypto and securities trading, brand development, and onboarding at AMINA Bank.

Previously, I contributed to design systems at J.P. Morgan and mobile banking at Metro Bank.

Before moving into fintech, I built brand and marketing campaigns for Nike, Mini Cooper, and Huawei, and I’ve also mentored junior designers and tutored aspiring professionals through CareerFoundry.

I believe that even in highly regulated environments, brand and personality are powerful differentiators — visuals and tone are inseparable parts of a great financial experience.

Brands I've
worked with

I help companies and teams
make fintech &
crypto human

I help companies
and teams make fintech
& crypto human

What others
say about me

I help companies and teams
make fintech &
crypto human

I help companies
and teams make fintech
& crypto human

“Rico proved to be a reliable and valuable UI Designer on our team. With strong design sense and UX principles, he efficiently tackled complex UI problems using Figma. Professional and receptive to feedback, Rico's positive contributions and pleasant demeanor left a lasting impression. His competency in UI design is an asset to any team.”

Greg Silvester

Head of Digital, WMP

“Rico and I worked on a large project at JP Morgan with over 120 team members. He was the most skilled designer, always tackling challenges with a smile and positive attitude. Rico's captivating presentations and positivity made him stand out. Despite his busy schedule, he never hesitated to assist his colleagues. Working with Rico was a highlight at JPMC, and any organisation would be lucky to have him.”

Myra Khan

Lead Product Designer VP, JP Morgan Chase

“Rico has been brilliant at Nationwide and a great support to myself and the team. He is happy to get stuck in and solve problems, communicating with multi discipline teams and senior stakeholders to keep true to our standards. He is a great team player and any team would be lucky to have him on board.”

Lottie Watkins

Product Design Manager, Nationwide Building Society.

© 2025 Rico Smith. All rights reserved.

© 2025 Rico Smith. All rights reserved.

© 2025 Rico Smith. All rights reserved.