Senior Product & Brand Designer

Senior Product & Brand Designer

Senior Product & Brand Designer

Regulated Fintech · Crypto Banking · Visual Identity

Regulated Fintech · Crypto Banking · Visual Identity

Regulated Fintech · Crypto Banking · Visual Identity

AMINA Onboarding

Designing trust-critical onboarding in a regulated crypto bank

High-risk flows where compliance, identity, and irreversible financial actions intersect.

High-risk flows where compliance, identity, and irreversible financial actions intersect.

High-risk flows where compliance, identity, and irreversible financial actions intersect.

Details shown at a high level due to confidentiality.

Email to view case study

Web Design: Crypto finance marketing + brand campaigns

Securities Trading

Unifying trading across crypto and traditional securities

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Details shown at a high level due to confidentiality.

Email to view case study

Logos: Identity explorations for tech contexts

Markets Design System

Scaling a design system across 160+ financial products

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Details shown at a high level due to confidentiality.

Email to view case study

About me

About me

About me

I'm a senior designer focused on financial products under real constraints (compliance, scale, trust). I build onboarding, trading & portfolio experiences for regulated fintech/crypto platforms (mobile + web), while shaping brand direction, marketing sites, motion graphics, logos & collateral.


Recent work:

  • AMINA Bank (regulated crypto onboarding/trading UX + brand guidelines partnership)

  • JP Morgan (data-dense trading tools + global motion advocacy videos)

  • Campaigns & refreshes for Nike Africa, Absa & more


Fully remote. Tools: Figma, Framer, Adobe Suite (After Effects).


Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

I'm a senior designer focused on financial products under real constraints (compliance, scale, trust). I build onboarding, trading & portfolio experiences for regulated fintech/crypto platforms (mobile + web), while shaping brand direction, marketing sites, motion graphics, logos & collateral.


Recent work:

  • AMINA Bank (regulated crypto onboarding/trading UX + brand guidelines partnership)

  • JP Morgan (data-dense trading tools + global motion advocacy videos)

  • Campaigns & refreshes for Nike Africa, Absa & more


Fully remote. Tools: Figma, Framer, Adobe Suite (After Effects).


Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

I'm a senior designer focused on financial products under real constraints (compliance, scale, trust). I build onboarding, trading & portfolio experiences for regulated fintech/crypto platforms (mobile + web), while shaping brand direction, marketing sites, motion graphics, logos & collateral.


Recent work:

  • AMINA Bank (regulated crypto onboarding/trading UX + brand guidelines partnership)

  • JP Morgan (data-dense trading tools + global motion advocacy videos)

  • Campaigns & refreshes for Nike Africa, Absa & more


Fully remote. Tools: Figma, Framer, Adobe Suite (After Effects).


Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

© 2025 Rico Smith. All rights reserved.

© 2025 Rico Smith. All rights reserved.

© 2025 Rico Smith. All rights reserved.