Senior Product & Brand Designer

Senior Product & Brand Designer

Senior Product & Brand Designer

Regulated Fintech · Crypto Banking · Visual Identity

Regulated Fintech · Crypto Banking · Visual Identity

Regulated Fintech · Crypto Banking · Visual Identity

Crypto Bank Onboarding

Designing trust-critical onboarding in a regulated crypto bank

High-risk flows where compliance, identity, and irreversible financial actions intersect.

High-risk flows where compliance, identity, and irreversible financial actions intersect.

High-risk flows where compliance, identity, and irreversible financial actions intersect.

Details shown at a high level due to confidentiality.

Email to view case study

Web Design: Crypto finance marketing + brand campaigns

Securities Trading

Unifying trading across crypto and traditional securities

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Designing execution flows that balance asset-specific risk models with a consistent trading experience.

Details shown at a high level due to confidentiality.

Email to view case study

Logos: Identity explorations for tech contexts

Markets Design System

Scaling a design system across 160+ financial products

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Supporting dense, high-risk trading workflows without fragmenting teams or patterns.

Details shown at a high level due to confidentiality.

Email to view case study

About me

About me

About me

I design high-stakes financial products where mistakes are expensive: regulated onboarding, identity verification, trading, and portfolio UX for fintech and crypto. My strength is turning compliance-heavy requirements into experiences that feel simple, trustworthy, and shippable. I operate across product and brand, from core flows to marketing sites and motion.

Fully remote.

Tools: Figma, Framer, Adobe Suite (incl. After Effects), plus whatever the project needs.

Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

I design high-stakes financial products where mistakes are expensive: regulated onboarding, identity verification, trading, and portfolio UX for fintech and crypto. My strength is turning compliance-heavy requirements into experiences that feel simple, trustworthy, and shippable. I operate across product and brand, from core flows to marketing sites and motion.

Fully remote.

Tools: Figma, Framer, Adobe Suite (incl. After Effects), plus whatever the project needs.

Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

I design high-stakes financial products where mistakes are expensive: regulated onboarding, identity verification, trading, and portfolio UX for fintech and crypto. My strength is turning compliance-heavy requirements into experiences that feel simple, trustworthy, and shippable. I operate across product and brand, from core flows to marketing sites and motion.

Fully remote.

Tools: Figma, Framer, Adobe Suite (incl. After Effects), plus whatever the project needs.

Email hello@ricosmith.design for full NDA-protected case studies or connect on LinkedIn.

© 2026 Rico Smith. All rights reserved.

© 2026 Rico Smith. All rights reserved.

© 2026 Rico Smith. All rights reserved.